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Google has used page speed as a mobile ranking factor since 2018 and formalized it into a specific set of measurable metrics in 2021. Here’s what those metrics actually measure, how to check where your site stands right now, and what to do if the scores are low.

Google has indexed websites mobile-first since 2024 and has used page speed as a mobile ranking factor since 2018. Here’s what that means in practice for a local business website, and what a potential customer actually needs to see before they decide to call.