The TCS blog
Marketing Insights for Local Business Owners
We write about the things that actually impact local businesses when it comes to their online presence. Scan posts below for recent updates about search visibility, Google Business Profile, websites, and the shifts in digital marketing that local businesses need to know about.
Why Your Google Business Profile Matters More Than Your Website
Your Google Business Profile — the business listing that shows up to the right of your searches, with Google Maps — has increasingly become more important than your website for the kind of search behavior that actually drives local customers through your door. Not more important in every context, but more important when a local customer is actively looking for what you offer and deciding who to call. Understanding why requires a look at how local search actually works.
5 Things Your Marketing Agency Isn’t Telling You About Local SEO
Many local businesses are paying for marketing that isn’t working — and their agency isn’t in a hurry to explain why. Here’s what they’re not telling you.
Does Your Google Business Profile Actually Bring In Customers?
If you’ve ever wondered whether optimizing your Google Business Profile actually makes a difference, we went looking for real evidence — peer-reviewed studies, large-scale data analyses, and Google’s own research. Here’s what the numbers say.
Impressions Are Rising. Clicks Are Falling.
Your impressions are up but your clicks are down — and you’re wondering what’s happening to your SEO investment. You’re not alone. Here’s what’s actually going on, and what metrics matter now.
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